Shinhwa Foods
Story

Master’s Story

From Sokcho City Master Artisan
to Master of Seafood Products

Moon Eun-hee, CEO of Sinhwa Food, was recognized as the first Master Artisan of Sokcho
City for her expertise in pollock dishes.
She later applied the traditional sanyeom-beop method to changnan-jeot, leading to her des
ignation as Korea’s 12th Master of Seafood Products in changnan-jeot production.

Sinhwa’s Traditional Jeotgal
by Master Moon Eun-hee

Crafted through decades of expertise and true craftsmanship, Sinhwa Food’s products embody the traditions and values of Sokcho.

The Spirit with Which We Prepare Food

The wisdom of our ancestors embodied
n traditional cuisine defines Sinhwa Food’s food philosophy.

The Food Philosophy of Master Moon Eun-hee

What Is Most Korean Becomes Most Global

The Wisdom of Our Ancestors,
Now a Global Trend

The value of traditional cuisine is often rediscovered abroad and reintroduced to Korea. Because ancestral wisdom embedded in traditional foods has long been part of everyday life, its significance was sometimes overlooked at home.

Through systematic analysis and research overseas, however, the nutritional and functional benefits of traditional foods are now being scientifically verified and shared with the world.

Care and Balance, Shared with the
World Through Tradition

To elevate the value of traditional cuisine, continuous re
search is needed to preserve and develop it.
By honoring traditional methods rooted in care and bal
ance, and adapting their meaning to modern lifestyles,
Korean traditional food can move forward to the global
stage.

The Three Elements Embedded in Traditional Food

Korean traditional cuisine embodies three distinct elements that set it apart from the food cultures of other countries.

Graceful Form

Graceful Form

Even in the choice of ingredients, color and harmony are carefully considered, capturing the beauty of tradition within each dish.

Skilled Craftsmanship

Skilled Craftsmanship

Korean traditional cuisine is created through dedication and effort, refined and developed over time.

Thoughtful Care

Thoughtful Care

Every detail, from preparation to presentation, reflects thoughtful care for the best taste.